Promoting the DVD release of Shrek 2 in Winter 2004, Show Motion Engineering, Inc. presents the custom graphical theming and clad animatronic metal structures for the Show Action Shrek 2 Promotional Billboard. Installed over 100 ft. In the air at Sunset. Blvd. and Holloway Dr. - Hollywood, CA, each Character Structure is clad with attachment skins and equipped with their own mechanical/electrical drive system, actuating the striking movement of the characters that is visible from a quarter mile away.